Colección: Love The Hustle® Private Label

GSM = Grams Per Square Meter

GSM DESCRIPTION SYSTEM (OFFICIAL)

Every GSM tier below is written to match our brand voice, our streetwear positioning, and our product catalog.

🟨 153G – 180GSM (Lightweight Essentials)

Products: Softstyle tees, Classic Fit tees, lightweight basics

Description: Ultra‑lightweight cotton designed for everyday wear. Smooth hand‑feel, breathable structure, and a clean silhouette that works for layering or warm‑weather fits. Built for comfort, movement, and daily rotation.

🟧 190GSM – 220GSM (Daily Premium Basics)

Products: Loose tees, Regular Fit tees, cropped women’s tees, long sleeves

Description: A step above standard basics — thicker, sturdier, and more structured. These GSMs deliver a premium everyday feel with improved drape, better durability, and a more elevated streetwear profile. Perfect for clean fits and minimal looks.

🟦 230GSM – 240GSM (Classic Streetwear Weight)

Products: Classic Fit tees, Boxy tees, Oversized tees, women’s baby tees, long sleeves

Description: The foundation of modern streetwear. Mid‑weight cotton with a balanced drape, crisp structure, and a silhouette that holds shape. Ideal for boxy cuts, oversized fits, and premium everyday wear. This is the “street uniform” tier.

🟩 260GSM – 270GSM

(Washed, Faded & Distressed Series)

Products: Raw hem tees, Sun Faded tees, Tie‑Dyed tees, Snow Wash tees, Oversized distressed tees, long sleeves

Description: The signature washed‑streetwear tier. Heavy enough to feel premium, light enough to move. This GSM reacts beautifully to fading, washing, distressing, and dye processes — giving every piece a lived‑in, vintage, Harlem‑coded aesthetic. Perfect for raw hems, sun‑faded silhouettes, and textured finishes.

🟥 280GSM – 305GSM

(Premium Boxy & Oversized Streetwear)

Products: Boxy tees, Classic Boxy tees, Neon Side Seam tees, Oversized Baseball tees, Snow Wash tees, Washed Crew tees

Description: Your flagship Private Label tee weight. Thick, structured, and built for luxury streetwear silhouettes. This GSM delivers a bold drape, wide profile, and premium hand‑feel. Ideal for boxy cuts, paneled construction, and elevated streetwear fits.

🟪 370GSM – 380GSM

(Heavyweight Sweatshirts & Hoodies)

Products: Brushed fleece hoodies, Boxy hoodies, Relaxed Fit hoodies, Half‑zip sweatshirts, Oversized sweatshirts, women’s faux‑fur hoodie

Description: Heavyweight cotton fleece engineered for premium comfort and structure. Thick, warm, and durable with a luxury hand‑feel. Perfect for oversized silhouettes, brushed fleece interiors, and washed streetwear finishes. This is your core heavyweight hoodie/sweatshirt tier.

🟫 400GSM – 420GSM

(Luxury Heavyweight Hoodies)

Products: Classic Boxy hoodies, Snap Collar hoodies, Snow Wash hoodies, Balloon hoodies, VoteCustom editions

Description: Luxury‑grade heavyweight cotton designed for elevated streetwear. Dense, structured, and built for premium silhouettes. This GSM supports advanced washes, sun‑faded treatments, and sculpted shapes like balloon fits and snap‑collar designs. A true premium tier.

🟦 425GSM – 440GSM

(Ultra‑Heavyweight / Super Heavyweight)

Products: Oversized Crew Neck tees, Super Heavyweight hoodies, Vintage Snow Wash full‑zips, Sun Faded distressed hoodies

Description: Your top‑tier Private Label GSM. Ultra‑dense cotton with a luxury drape and bold silhouette. This weight delivers a premium, high‑fashion streetwear profile — thick, structured, and built for oversized fits, deep washes, and distressed finishes. The closest you get to designer‑level heavyweight.

🟩 380GSM – 440GSM

(Sleeveless Hoodies, Tanks, Jackets)

Products: Sleeveless hoodies, Boxy tanks, Brushed fleece bomber jackets

Description: Premium heavyweight cotton adapted for tanks, sleeveless hoodies, and bomber silhouettes. Thick enough to hold shape, soft enough for comfort, and engineered for modern streetwear layering.